Solar, storage, IPPs, and energy SaaS
Built a brand system from zero to global
25+ B2B products designed
I design for clean energy. Solar developers, IPPs, asset managers, and energy SaaS platforms, which means nobody has to explain interconnection queues to me or what an asset manager actually does all day.
Most of what looks like a design problem is a structure problem underneath. My job is to find it before anyone opens Figma. That holds whether I'm setting brand direction, untangling a product's information architecture, or working out why a team keeps rebuilding the same component.
I work AI-native. I prototype in code and hand developers something that runs instead of annotated screens. It's faster, and it settles arguments that mockups can't.
I built Greentech Media's first brand system as their first in-house designer, grew that into running the global creative function, and stayed on as Creative Director after Wood Mackenzie acquired them.
Clean energy and climate tech are home base. The same approach carries into other complex, regulated spaces like finance, civic tech, and healthcare.
I take on client work through DesignNearFar, and I'm open to player coach roles. Either way, say hello.
